The ARDADIA is envisioned as a classic community-based mission-driven independent art house cinema and cultural events center.

Arcadia's Art Deco lobby

Arcadia’s Art Deco lobby

In this model, the Arcadia’s program would center around movies, but first-run Hollywood films would only be screened if they are not going to run at the nearby multiplex.  Kerrville is already well endowed with live performance venues and stages, so that use would not be a pillar of the Arcadia’s program either.  Initially the theatre would be open Wednesday through Sunday, possibly with matinees on the weekends, and would offer:

➢ Classic repertory movies
➢ Foreign film nights
➢ Independent films
➢ Art films
➢ Texas films
➢ Locally-made films
➢ First-run films which the Rio 10 does not bring to Kerrville
➢ Films for underserved audiences, such as the hearing impaired
➢ Retrospectives of particular directors or actors
➢ Retrospectives of specific genres
➢ Themed film festivals
➢  Courses on filmmaking for adults and children
➢  Possibly a satellite screen for South by Southwest
➢  Screenings coordinated with Rio 10
➢  Screenings coordinated with local events
➢  Screening room for local filmmakers

In addition, the Arcadia would be available to rent for:

♦ live performances
♦ private affairs, such as weddings
♦ seminars and conferences
♦ community events, recitals, etc.
♦ meetings and courses in the classroom

An onsite concession stand would serve beer and wine, as well as traditional movie fare, with a focus on regional products.